If you could describe your ideal financial advisory firm what would you want?

Objective Professional Unbiased, Advice You Can Trust? 

Provided by an experienced Certified Finacial Planner?

Who has a Fiduciary Duty to put my needs and interests first?

and is not going to "Sell me" a product that I don't need or want?

That will provide 24/7 access to my financial plan and performance reporting on my investments anytime, anywhere?

Learn about how we are providing this and more to our clients every day!

Objective Professional Unbiased,

Advice You Can Trust!

Anyone can call themselves a "Financial Advisor", but how does your advisor stack up? What are the questions you must ask to determine if you are receiving the unbiased financial advice you deserve and require? 

Does your "Financial Advisor" place your interests first? Is he/she required to?

Not all financial advisors have a fiduciary duty to place the needs and interests of their clients first. I know this sounds odd, but the truth is only Registered Investment Advisors have a legal fiduciary duty to place the needs and interests of their clients first. Stockbrokers and other financial salespeople need only to ensure the investments and other products they sell you are "suitable" for your financial situation. Insist on working with a Registered Investment Advisor who is held to a higher ficuciary standard!

Does your "Financial Advisor" earn commissions on products he sells to you? Is that a conflict of interest?

Many people who refer to themselves as financial advisors are really commissioned salespeople in disguise. You might need to question, the objectivity of the advice you receive if the solution to your problem involves a commission paid to your advisor. Is there a better way to ensure you receive objective advice untainted by sales commissions? Fee Only advisors will usually have their interests aligned with yours without having to sell you something to solve your financial problem. Insist on working with Fee Only advisors and avoid advice tainted by sales commissions. 

Does your "Financial Advisor" have the expertise your situation requires? How would you know?

A CPA is the professional you would look for if you needed tax advice. An Attorney is the professional you would look for if you wanted legal advice. You wouldn't consider medical advice from anyone who wasn't an M.D. or other specialist. Who would you look for if you wanted a professional who was experienced in personal finance? A Certified Financial Planner or CFP is the proper credential you would seek out if you wanted to ensure your financial advisor has the qualifications and experience you deserve when it comes to your personal financial situation. Insist on working with a Certified Financial Planning professional for your financial advisory concerns

How Do We Stack Up?

Northbay Advisors is a "Fee-Only" Registered Investment Advisor and Dan Peterson is a Certified Financial Planner who has been a CFP since 1987. 

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